Digital Product Strategy
Providing deep WordPress expertise and a strong background in forward-thinking content design, digital strategy, and web governance in higher education and enterprise organizations.
Skills & Experience
strategic change management, content strategy, digital governance, organic search engine optimization, analytics, digital product management, training, marketing, brand messaging, user support, accessibility, technical writing, usability, needs-assessment, public speaking, writing for the web, content management
Education & Certifications
AIPMM Digital Product Management Certification (CDPM)
280 Group (2021) – course completed, pending test
Certified Scrum Master (CSM)
Scrum Alliance (2016)
Master of Science in Information Quality (MSIQ)
University of Arkansas at Little Rock Donaghey College of Engineering and Information Technology (2014)
Bachelor of Business Administration (BSA)
Southern Arkansas University (2011) – Magna Cum Laude
Learn More
Contact Shelley
I’m generally available for specific scope of work or timed engagements. Currently booking 3-6 months out, though presentations & training for content strategy, accessibility, or WordPress in the enterprise can be delivered sooner. Submit this form to begin the conversation and schedule a Zoom call.